names context
Names are informationally rich
Names are the first blush of identity. They are also culture. They can be family, and geography, and status, and career.
conceptual context
concepts child
names context
Current US standard
Our current norm for names in IT is US centric. It’s not even language centric, because England has a multiplicity of potential that isn’t the norm in the US and is not supported.
names context
Internal culture
The internal culture of the business is what defined how we developed for names, and will be a sticking point as it shifts. Two things are important to keep in mind, especially in early days.
concepts
Current norm
When people are searching, they are looking for something. They see a haystack, and want a needle. Why differs. How they approach it differs. The precision of their language differs. But they all want to find something, in a big gnarly informational pot.
concepts
Fungibility
Binary is a function of our information technology. People do not actually have purely binary minds.
concepts
People smudging in digital binaries
All this fungibility is because people are creative. If something already exists that can work for the case at hand, we’ll shift something else in the process to accommodate the easier-to-get thing as long as the total process is easier.
concepts
Smudging to date
To date, there have been four approaches to smudging the binary: Ungoverned near-matches Mostly beneficial, making up for human error
concepts
Is smudging important?
The ROI metrics of smudged binaries are often considered IP by companies. Without enough transparency, any numbers I could find are still a guess. What we do know is that smudged binaries are everywhere, and companies behave like people because they are comprised of people. People replicate what they think
concepts
Backend smudge “success”
The given narrative about why the backend smudge works is a combination of behavioral data based on a lack of data privacy, combined with an odd hubris that corporations behave less people-y than people.
concepts
Prioritized search paradigm
What this paradigm is really urging is a reset of honesty in the data and computation. The binary absolutely needs to be smudged to better align with how people think. But how we’re doing it – out of sight, out of control, out of personal impact – is telling us with